Ever heard of a fashion marriage? It’s when a large retailer pairs up with a high-end designer to create an affordable line of clothing. There have been plenty of recent “fashion marriages”, more commonly known as diffusion lines within the past couple of years. By pairing up with popular stores like Target, and H&M, couture designers are able to reach wider audiences and increase overall brand recognition, as well as generate more sales.
While most of the focus has been on more casual ready-to-wear diffusion lines, designers are now dipping their toes into the world of bridal! It’s a budget-conscious fashionista’s dream come true; who wouldn’t want to wear a Zac Posen bridal gown for less than half the price of his standard high-end designs? Well, now you can thanks to some innovative partnerships with David’s Bridal.
Below we explore the bridal realm of diffusion lines and give a small glimpse into what appears to be a very happy fashion marriage for the ages.
If you know Zac Posen at all, you also know that he is a mastermind when it comes to fashion design. This rising style star creates extremely flattering and feminine shapes that embrace the body and highlights, in the best way, a woman’s features. It’s no wonder that trendsetting celebrities like Reese Witherspoon, Naomi Watts and Sophia Vergara have all donned his creations when parading down the red carpet. Consistently evolving to fit the times, Posen recently paired up with David’s Bridal to create a line of beautiful wedding dresses that seemingly married the contemporary with tradition; the structured tops provided a sexily modern appeal, while the flowing lace and ruffles of the trumpet skirts evokes a sense of classic bridal beauty. Buzz has been building ever since the collaborating between the two powerhouses was first announced, raising the profile of both Posen and David’s Bridal.
Zac Posen is not the first high-end designer to join forces with David’s Bridal; Vera Wang has been creating fashion lines for the bridal gown vendor for years, most recently White by Vera Wang. Her garments are characterized by the intricate draping, layering and feminine touches. Versatile with her designs, she features a number of silhouettes; from ball gowns that flair out from the hip with dreamy tulle to sheath column ensembles that skim over curves with lace overlays. While the majority of her dresses are the traditional white, Vera Wang is ahead of her peers by embracing the emerging trend of richly hued alternatives; she’s attracting attention with black, purple, pink and gold wedding bridal garbs, and David’s Bridal is certainly reaping the benefits.
Oleg Cassini, an American fashion designer, first started out his career by designing for the stars on and off the movie screen. He created ready-to-wear pieces alongside an endless amount of gowns, and eventually his taste and style got him the roll of “Secretary of Style” for first lady Jacqueline Kennedy. From here on out, he became a large part of fashion history and will always be known as a trendsetter. Therefore, it’s really no wonder that his diffusion line with David’s Bridal is truly a hit. Consisting of embroidered lace appliques, exquisite ball gowns, beaded overlays and flare dresses, his collection creates a fairytale-like feel that would make any bride feel absolutely magnificent on her big day.
Diffusion lines have really opened up a new world to those who are looking to have designer pieces be a part of their wardrobe without breaking the bank. It gives women a chance to keep up with fashion, stay ahead of the curve and really express themselves by incorporating these unique collections into their everyday wear and bridal wear. With so many high-end designers pairing up with large retailers recently, we can’t wait to see which designer diffusion line will hit stores next!