How To Shop An Online Sale Like A Pro


Although Spring may not exactly be in the air (holy coldness!), Spring sales are poppin’ up everywhere!

One of my favorite online retailers, SHOPBOP is running their FRIENDS + FAMILY SALE (get 25% off merchandise with code: INTHEFAM!) and this is definitely one sale you must explore.


After spending way more time than I’d like to admit navigating the SHOPBOP site, I can tell you that online sale shopping can be slightly daunting. With pages-upon-pages of inventory, it’s easy to get overwhelmed by the selection and just give up. Rather than call it quits (no one likes a quitter!) browse through some of my strategic online shopping tips below and show that sale who’s boss.

1) Come with a plan (and a clean closet)

Like anything else in life, it’s always best to be prepared. Before filling your virtual cart with items you think you want/need, take a few hours to give your existing wardrobe a thorough clean out and inventory. You just may find some long forgotten gems that you can’t wait to wear! On the flip side, it’s a certainty that you’ll end up with at least a bag (or two) of items that you’re happy to donate or consign.

Out with the old, in with the new!

2) Shop by brand

Friends + Family sales tend to have the most widespread and generous discounting on merchandise, so if you have a favorite brand that you love, it’s a good strategy to start filtering by brand first. For example, A.P.C. is one of my favorite contemporary designers — Parisian cool is probably the best way to describe the aesthetic. Unfortunately, this Parisian cool comes at a price. Armed with 25% off, some of my A.P.C. designer splurge dreams can be fulfilled — like this SOHO CROSSBODY BAG!

3) Check the sale rack first

There is nothing wrong with working the sale shopping system! 25% off is a significant discount, but add that markdown to already reduced merchandise from the current SALE inventory and you have yourself a STEAL. When shopping online sales, always take a peek at the SALE merchandise first to see if you can get lucky and score an under-the-radar gem. This strategy works best for off-season merchandise such as outerwear, shoes and seasonal specific clothing. You might have to wait a few months before you can put your buy to use, but how happy will you be come next fall when you have your dream pair of boots sitting pretty in your closet?

4) Know the policies

Every store is different with specific exclusions, shipping and return policies. Before you buy anything it’s important to know what the rules are. Pay special attention to anything marked FINAL SALE and purchase with caution. In the case of SHOPBOP — you’re in luck! Outside of their specified final sale merchandise, SHOPBOP offers 3-day shipping with free returns AND is Amazon Prime eligible.

5) Let a pro do the heavy lifting

I’ve weeded through thousands of SHOPBOP Friends + Family Sale items and have put together some of my favorites for you!

(Click on any of the images below for product details)

how to shop an online sale like a pro

1 // 2 // 3 // 4 // 5 // 6 // 7 // 8 // 9 // 10 // 11 // 12 // 13 // 14 // 15 // 16

Last but certainly not least, let’s not forget all of the men in our lives — SHOPBOP’s menswear site, EAST DANE is offering 30% off their merchandise through April 7th!

Let the shopping, commence!


(header image via)

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