Who What Wear x Target Summer Collection


A few months ago, I had the pleasure of meeting and hearing the two founders (Hillary Kerr + Katherine Power) of fashion website, WHO WHAT WEAR speak at a conference. Their talk centered around building their business and creative brand from the bottom up. Their pride and excitement was palpable when talk of their upcoming WHO WHAT WEAR x TARGET collaboration came up. They were excited about their new collection of street-style ready separates and after previewing the pieces, so was I!

You can read all about that original collection HERE.


It’s been a few months now — have you had a chance to check out the WHO WHAT WEAR x TARGET styles yet? If not, now is your chance! May brought with it a ton of new inventory and styles and you don’t want to miss out on what will surely become some of your favorite spring/summer wardrobe additions.


Did I mention that all of the pieces ring in at under $50?!

Happy Tuesday to YOU!

(click on the images below for product details!)

What I love about this collaboration is that it’s essentially all of the basic pieces that a style editor would want to wear everyday, except at a fraction of the price of the designer versions. The silhouettes are all simple, well-cut and have the look and feel of a much more expensive product. As far as sizing goes, I would say that most of this line is sized in similar fashion to the Target MERONA brand of women’s clothes — so keep that in mind as you shop!

If you’ve tried out any of the pieces, curious minds want to know — what did you like/love/hate? Did the collection meet your expectations!?

I would love to hear from you, so please share your thoughts in the comment section below!

who what wear x target

(all images via)

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