Australian Style Invasion


Ok, guys… I have some pretty good news from The Land Down Under.

Even better than the flat white.

Even better than the Hemsworth brothers.

Even better than the Thunder From Down Under.

(Yes, it can possibly get better…)

Aussie style has historically been a non-event for me, with not much attention paid to the continent way across the globe and many time zones away. Obviously, that all changed with my INSTAGRAM obsession and following the likes of Nicole WarneJessica Stein, and Sara Donaldson on social media. Clearly, these Australian natives knew what they were doing and had a great market from which to draw their style inspiration.

Over the past year I’ve been noticing more and more new labels hitting the retail racks with a unique combination of fashion forward silhouettes and attractive price points. What did all of these emerging brands have in common? Their point of origin — Australia!

For those of you not familiar with this new crop of Aussie labels, I thought I’d share some of my favorites:



You won’t find any frilly fabrics or girly florals here… this brand is all about edgy, structural cuts and a modern take on feminine dressing. I’ve shopped C/MEO via two of my favorite online shops — SHOPBOP + REVOLVE. Both have assorted pieces from the seasonal collection, with nothing topping the $200 mark. How unique is this take on the SLEEVELESS SHIRT DRESS?! If you have a large bust or want to conceal your mid-section, this COLD SHOULDER HALTER is going to be your best friend this summer. I kind of chuckled when I realized the dress is called “Perfect Lie” — how appropriate!?

Shop The Look:



This label may ring slightly familiar as I’ve definitely included the brand in some of my sale round ups and style picks. If you liked C/MEO Collective, Finders Keepers is designed with a similar aesthetic. The brand aims to provide a woman a selection of pieces to bridge all facets of her life and all occasions that may arise, from the most dressy to the most casual. Again, both SHOPBOP + REVOLVE seem to have a constantly restocked selection of this Aussie label. Good thing, too, because I NEED this DENIM SKIRT in my life! This STRIPED ROMPER is pretty on point as well… just sayin’.

Shop The Look:



STORETS just might be the most budget friendly of the Australian bunch, without sacrificing one iota of style of quality. With free shipping worldwide on all orders over $75 — the brand is definitely worth bookmarking for your next late-night, online shopping session. I found this really cool GREY T-SHIRT (you know I take my t-shirts seriously!) — while from the front it looks like your average soft tee, but if viewed from the side it features a lace up detail! Pair this tee with these CROPPED FLARE GREY JEANS for a monochromatic and striking look this summer.




I would say this label is exceptionally good at party wear… and the “after-party” (wink-wink!) in the form of lingerie. This asymmetric STRAPLESS FLORAL DRESS is a gorgeous option for that next summer wedding. Is it a floral?! Is it camouflage?! What it IS, is my latest party dress crush. I also love this MELANIE LACE BRALETTE and the coordinating MELANIE SHORTS.

Shop The Look:

I hate to cut off the post here, because there are literally another half-dozen contemporary Aussie standout brands (The Fifth Label, TY LR, etc.), not to mention, the amazing line-up of swimsuit labels coming from the continent (TRIANGL Swimwear is one of the best!). You gotta hand it to the Australians — they KNOW their swimwear!

Have you discovered any new brands or retailers from Down Under that you’d like to share?! I always love hearing about up and coming lines – so help a girl out!

Australian designers contemporary fashion street style

(images 1 // 2 // 3 // 4 // 5)

Previous Post Next Post

You Might Also Like